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PROJECT
Kraft Philadelphia Promotion

CLIENT
Kraft

PRODUCTION MANAGER
Phil Grief

PRODUCTION COMPANY
MJM Creative services

VENUE
Touring

BACKGROUND
To take a 1958 Airsteam caravan & turn it into a “Large Toaster” used in a campaign to promote Kraft Philadelphia “Lift your breakfast to heaven”.
3D toast slices on a support frame were attached to the roof, allowing them travel on the van.
We re-fitted & re-wired the van internally with serving counters & power points for commercial toasters. Portable cloud graphic’s were produced to give the impression it was floating in the clouds, as well as having two pieces of toast on top. Toast umbrella’s and stands were also made to match the theme.
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