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PROJECT

Kraft Philadelphia Promotion

CLIENT

Kraft

PRODUCTION MANAGER

Phil Grief

PRODUCTION COMPANY

MJM Creative Services

VENUE

Touring

BACKGROUND

To take a 1958 Airsteam caravan and turn it into a “Large Toaster” used in a campaign to promote Kraft Philadelphia "Lift your breakfast to heaven".
3D toast slices on a support frame were attached to the roof, allowing them travel on the van.
We re-fitted and re-wired the van internally with serving counters and power points for commercial toasters. Portable cloud graphic’s were produced to give the impression it was floating in the clouds, as well as having two pieces of toast on top.
Toast umbrella’s and stands were also made to match the theme.
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