Kraft Philadelphia Promotion
MJM Creative Services
To take a 1958 Airsteam caravan and turn it into a “Large Toaster” used in a campaign to promote Kraft Philadelphia
"Lift your breakfast to heaven".
3D toast slices on a support frame were attached to the roof, allowing them travel on the van.
We re-fitted and re-wired the van internally with serving counters and power points for commercial toasters.
Portable cloud graphic’s were produced to give the impression it was floating in the clouds, as well as having
two pieces of toast on top.
Toast umbrella’s and stands were also made to match the theme.